We had to drop some friends off in Tequila on Saturday, and since you can't just drop off friends in a town like Tequila, we spent the day too. I haven't sorted out the photos yet, but we wandered around the center a bit and ate birria, toured the Cofradia distillery (which cost a lot more than the internet said it would, but it was still worth it), and climbed the Tequila volcano. Because it's there.
Tequila did feel pretty touristy in comparison to other Mexican towns we've been in. I don't need to go back, but I wouldn't have missed it.